Our Leadership

David Cherryholmes is a Consulting Director at pureIntegration, where he leads project delivery for delivering cutting-edge AI machine vision initiatives focused on utility asset management and digital transformation.

With over 30 years of experience, David has held senior roles across major organizations, including VMware and Charter/Time Warner Cable, where he led large engineering teams and spearheaded complex digital video and 5G deployment projects.

His technical expertise spans AI/ML, 5G infrastructure, cable TV engineering, and Linux/UNIX systems administration—critical to supporting pureIntegration’s mission of delivering next-gen, scalable technology solutions.

David has successfully led multimillion-dollar initiatives, driving innovation and operational excellence in fast-paced environments, and is recognized for his deep technical insight, team leadership, and client-centric project delivery.

He is a distinguished graduate of the U.S. Navy’s Nuclear Power School and began his career as a Nuclear Reactor Operator in the Submarine Service, with subsequent roles in healthcare research, IT consulting, and systems administration.

Liz Chisholm brings over 25 years of consulting leadership experience, currently serving as a Senior Consulting Director in client services and transformation strategy. She specializes in organization and change management, process improvement, and driving customer success across the Technology, Media, and Telecommunications (TMT) sectors.

Throughout her career, Liz has held senior roles including Head of Client Services and TMT Market Lead at Infinitive, where she was responsible for delivery oversight across a diverse portfolio of industry-leading clients. She previously served as a Manager at Accenture, supporting the Communications and Technology group. Liz has successfully built and led client services organizations, generating millions in annual revenue and implementing global systems that boosted operational efficiency.

Her technical expertise spans enterprise system implementations, direct-to-consumer (DTC) digital transformation, advertising technology modernization, and cross-functional team leadership—capabilities that align with pureIntegration’s solutions in digital transformation and data-driven innovation.

Liz has played a pivotal role in helping major media organizations redefine their business models, including transitioning to direct-to-consumer streaming and modernizing advertising strategies in the digital age. Her ability to align vision with execution has led to measurable success for clients navigating complex change.

She holds a Bachelor of Science degree from Virginia Tech and continually pursues professional development to stay at the forefront of industry trends and emerging technologies. She is passionate about building and leading high-performing teams and empowering them to deliver results with excellence and innovation.

Eddie Chung is a transformational leader at pureIntegration with over 27 years of experience driving business growth, optimizing IT operations, and leading large-scale digital transformation initiatives.

Throughout his career, Eddie has held senior leadership roles at major organizations including Comcast, AOL, and Apple, where he specialized in modernizing software development, managing global teams, and executing complex operational strategies.

His technical expertise spans AI-driven predictive analytics, site reliability engineering, open-source adoption, software supply chain management, and enterprise application consolidation—core to pureIntegration’s solutions.

Eddie has delivered significant impact through innovations like security compliance services that drove cost efficiencies, infrastructure enhancements for global product launches, and workforce optimization through organizational transformation.

He holds a B.A. in Computer Information Science and Economics from the University of California, Santa Cruz, and completed the NAMIC Executive Leadership Development Program at UVA’s Darden School of Business.

Matt Gay is an Account Director at pureIntegration, where he partners with clients to optimize advertising and marketing operations while delivering tailored strategies that address both immediate business needs and long-term digital goals.

With over 15 years of experience in the media industry, Matt has a proven track record of navigating the sell-side, buy-side, and ad tech landscapes to drive efficiency and innovation.

His deep industry expertise includes consulting on high-impact media strategies and streamlining operational workflows. These capabilities are central to pureIntegration’s mission of helping clients achieve measurable success in a rapidly evolving market.

Matt has led diverse initiatives across the media spectrum, focusing on creating tailored solutions that address modern advertising challenges and foster long-term operational excellence.

Based in New Jersey, Matt is a graduate of Bucknell University and thrives in collaborative environments where data-driven insights and innovative thinking lead to transformative results.

Hejong Kim is the President and CEO of pureIntegration, where he leads the organization with a focus on delivering measurable business outcomes through the strategic application of advanced technology and industry best practices.

With nearly two decades of leadership at pureIntegration and extensive experience in technology consulting, Hejong has built a company known for driving client success across communications, media and advertising industries.

His technical vision centers on integrating cutting-edge solutions with operational excellence, ensuring the delivery of scalable, accountable, and outcome-focused initiatives tailored to each client’s unique needs.

Under Hejong’s guidance, pureIntegration has achieved a 97% customer satisfaction rating and built long-term client relationships by consistently executing high-impact programs that transform businesses and deliver tangible value.

Hejong holds a deep commitment to cultivating a culture of accountability, innovation, and service excellence across the organization, fostering a team of experts who are relentlessly focused on client success.

Michael LaPierre is a Senior Account Director at pureIntegration, specializing in MSO engineering, operations, and sales strategy with a focus on driving business growth and integrating emerging technologies in the telecommunications space.

With over 20 years of experience, Michael has held key leadership roles at Broadcom, Corning, Time Warner Cable/Charter, and pureIntegration, leading major initiatives that have optimized network architectures, advanced digital transformation, and delivered measurable results for clients like Charter, Comcast, and COX.

His technical expertise includes video delivery platforms, network optimization, and agile transformation—aligning closely with pureIntegration’s core offerings in engineering innovation and operational modernization.

Michael has led impactful business development efforts and strategic programs that enhanced service quality and operational efficiency across major MSOs, while enabling technology innovation through partnerships with industry leaders.

He holds a Master’s in Organizational Development and Leadership from Saint Joseph’s University and a Bachelor’s in Organizational Management from Roberts Wesleyan College. Michael actively contributes to the industry through his role on the SCTE Piedmont Chapter Board and as a frequent speaker at telecommunications events.

Michael Lenze is an Account Director at pureIntegration, where he partners with clients to develop strategic technology and data initiatives while delivering tailored solutions that address both immediate needs and long-term transformation goals.

With over 20 years of experience, Mike has a proven track record of driving innovation, improving customer experiences, and leading complex initiatives across platform engineering, observability, and cloud strategy.

His technical expertise includes business process automation using RPA and AI, vendor migration strategies, productivity-boosting platform engineering, and modern software development practices—core to pureIntegration’s solution offerings.

Mike has led impactful transformations such as cost-effective observability overhauls, automation-driven operational improvements, and cloud-native implementations that have delivered measurable results for clients.

An engineer by training and a lifelong tech enthusiast, Mike continually engages with emerging trends and technologies, and thrives in environments where collaboration and innovation drive success.

Clayton LiaBraaten is President at pureIntegration, where he leads the company’s overall growth strategy, guiding business planning, go-to-market execution, and senior client relationships across all verticals.

With more than 20 years of executive experience in the tech sector, Clayton has held leadership roles at PSINet, Cox Communications, Neustar, Transaction Network Services, and MicroStrategy, and has played a key role in numerous successful M&A transactions in the Northern Virginia tech corridor.

His technical and strategic expertise spans digital transformation, enterprise software, cloud technologies, and network services, enabling him to architect tailored, high-impact solutions aligned with client priorities.

As a recognized technology evangelist and transformation leader, Clayton has built and led high-performing teams that deliver measurable outcomes, foster strategic partnerships, and solve complex industry challenges.

He studied Soviet/Strategic Studies and Business Management at the University of Maryland, European Division, and is fluent in Russian and conversational in German.

Bill Opet is Senior Business Development Partner at pureIntegration, where he leads strategic initiatives and client engagement for Comcast, bringing deep expertise in communications, media, and enterprise technology solutions.

With a distinguished career spanning global consulting and senior operating roles—including President, COO, and SVP positions—Bill has over two decades of experience supporting clients such as Comcast, NBCU, AT&T, Verizon, and international organizations across North America, Europe, and Asia.

Bill’s technical acumen includes leading-edge work in fiber optic networks, digital cellular, triple-play billing platforms, secure cloud services, enterprise software, and process automation—critical to the solutions pureIntegration delivers across the digital ecosystem.

He has been at the forefront of numerous industry innovations, including nationwide deployments of voice, video, and internet services, business process orchestration, and the practical use of data across enterprises, helping clients navigate complex challenges and emerging opportunities.

Bill holds a joint BA/MA in Economics from Boston University and began his career as an econometrician, grounding his strategic approach in data-driven decision-making.

Dan Ripp is an Executive Account Manager at pureIntegration, where he partners with leaders across the organization to identify and drive business opportunities through strategic consulting and operational insight.

With over 26 years of experience in IT, Engineering, and Operations leadership at Comcast Cable Communications, Dan has also consulted for global telecommunications firms, including David Sarnoff Labs (RCA), bringing deep expertise in infrastructure development and operational transformation.

His technical background includes designing and implementing large-scale broadcast and cable operations systems, developing operational policies, and leading the launch of pioneering technologies such as all-digital simulcast (ADS) and HD insertion.

Among his many industry contributions, Dan’s development of the first Operations Management Center (OMC) for Comcast Spotlight—responsible for trafficking over 10 million commercials weekly—stands out as a transformational achievement in advertising operations.

Dan has traveled to more than 15 countries to support international telecommunications initiatives and has led discussions with foreign dignitaries, showcasing his global leadership and industry influence.

Greg Stayin is the Chief Operating Officer at pureIntegration, where he leads operations and accounting with a focus on consulting delivery excellence, client satisfaction, and strategic business performance.

With over 35 years of experience in consulting and executive management, Greg has a strong track record in workforce effectiveness, business transformation, and operational leadership, including a successful tenure as a Partner at Accenture.

His expertise spans strategic planning, process excellence, and enterprise-scale operational oversight—all central to pureIntegration’s commitment to delivering high-impact, scalable solutions.

Under Greg’s leadership, pureIntegration has achieved over 400% revenue growth and maintained an exceptional client satisfaction rating averaging 97%, reflecting his focus on performance, quality, and results.

Greg holds a B.S. in Commerce from the University of Virginia with concentrations in Management Information Systems and Marketing.

Gene Vo is the Head of Accounting and Finance at pureIntegration, where he oversees key financial functions including treasury, budgeting, forecasting, taxation, compliance, and financial reporting.

With over 22 years of experience in finance leadership roles at global publicly traded companies, Gene has successfully led acquisitions, integrations, crisis management initiatives, and system implementations.

Gene has made impactful contributions across a wide range of industries, such as publishing, entertainment, hospitality, SaaS, real estate, and government contracting, bringing a versatile and strategic perspective to financial leadership.

He holds a Bachelor of Science in Accounting from the University of Maryland and is a licensed Certified Public Accountant (CPA).

As Account Director at pureIntegration, Adam Weyne partners with clients to create innovative solutions and strategic partnerships by leveraging team collaboration and a forward-thinking approach to business challenges.

With over 20 years of sales leadership experience, Adam has a proven track record of driving revenue growth, strengthening customer relationships, and leading high-performing teams through complex market shifts.

His strategic expertise includes building scalable sales processes, aligning cross-functional teams, and unlocking new business opportunities. These skills are core elements of pureIntegration’s commitment to client success.

Adam has led impactful initiatives across both digital and linear solutions, focusing on delivering measurable results and creating meaningful partnerships that fuel long-term organizational transformation.

Known for his collaborative leadership style and passion for innovation, Adam thrives on team development and continually seeks out new ways to solve client challenges in an evolving marketplace.

Adam holds a B.S. in Communications with a concentration in Advertising from Northern Arizona University.

As Vice President of Sales at pureIntegration, Rob Wiggins leads strategic growth initiatives and fosters customer success across the communications, media, and IT sectors.

With over 20 years of executive sales leadership experience at companies such as Imagine Communications, Tektronix, and IQGeo, Rob has delivered transformative enterprise solutions across advertising technology, OSP/fiber networks, and video operations.

His technical expertise includes integrated hardware-software systems, SaaS platforms, and professional services that drive end-to-end digital transformation—core to pureIntegration’s client solutions.

Rob has successfully led large-scale projects that blend cutting-edge technology with operational excellence, consistently delivering value to enterprise clients through innovation and strategic alignment.

A former U.S. Army Captain, Rob holds a B.S. in Computer Science & Electrical Engineering from the United States Military Academy at West Point and an MBA in International Marketing from National University.