Change is a good thing. Effective change is an art form.
When it comes to deployment, the way a company adopts and adapts in times of change can easily determine its future viability in the marketplace. Whether deploying a new product or feature to increase market competitiveness, or overhauling systems to drive operational efficiencies, a company’s ability to successfully “operationalize” around a new deployment is critical to success. pureIntegration has developed a robust approach to product and systems deployment, and has a proven track record of partnering with clients to deliver success through change.
At pureIntegration, we realize the key to a successful deployment process is to introduce new capabilities while maintaining business continuity. To accomplish this, we employ a 4-stage strategy to guide our deployment activities and manage change.
Our 4 Stage Deployment Strategy
Why partner with pureIntegration?
With years of product and system deployment experience across diverse business work streams, we know success comes from identifying and planning for our audience, both across and within the core functions of the business. Thoroughly planning for our audience allows us to understand the key business drivers for each function, enables us to identify and address potential impacts early, and helps us to deliver successful change.
Planning for your audience is critical to facilitating the following key deployment steps:
- Tailor your Approach – As you define the approach and timeline for launch, consider the breadth and depth of the deployment. Ask questions like:
- What does the organizational structure look like? For companies with a decentralized model, it often makes sense to “bundle” by Division, and stagger by Region or Market to eliminate repetitive or redundant activities for shorthanded market stakeholders.
- What is the readiness state of the product? Has it undergone a proof of concept, operational, or employee trial? Are development and testing still underway?
- What are the risks of “collateral damage” to existing systems, processes, and ultimately customers if there are launch issues?
- What cross functional groups are affected by this deployment? Are they able to support the launch? Who are the key stakeholders?
- Are support system or network changes necessary, and what lead time is required?
- Establish a Decision Maker – Identifying a program-level decision maker is especially important. Although there will be cross-functional area leads, this person is ultimately accountable for all market planning activities including timeline definition and the overall Go/No Go sign-offs that occur between phases. For decentralized companies where a staggered deployment approach may be necessary, identifying decision makers for each division, region, or market during the deployment planning phase is critical to a successful launch.
- Identify the “Doers” – Key contacts (doers) should also be identified up front for deployment readiness activities in key areas such as Procurement, Human Resources, Marketing, IT, Engineering, Operations, and Customer Care.
- Engage Early – Significant time should be spent upfront collaborating with key stakeholders, especially those in the customer-facing functions. Early engagement at the supervisor level and above is critical to developing effective bridging and future state processes, and configuring the system to meet real-world needs. Having these “Super Users” involved during early term support will significantly improve and streamline user adoption, ensure business continuity during the deployment, and minimize negative impacts to the customer experience.
- Empower Adoption – Adoption is paramount to a successful launch. It is not enough for the customers to want to buy what you are selling. The product or service must be delivered and supported effectively. To accomplish this, employees must be fully enabled and appropriately incented. From the initial sale, the install & activation, the potential for up-sell, to ongoing support, consider the necessary skill sets, training, tools, and incentives. How do we fully equip and empower our employees to deliver a superior customer experience every day?
- Product Development – Our expert product managers and solution designers work closely with you while leveraging their industry expertise to uniquely address your business and bottom line.
- Trial Management – Whether considering a proof of concept or a market trial in advance of a full market launch, pureIntegration has deep expertise preparing for and executing successful product and system trials. Additionally, pureIntegration can help you to analyze trial results and assess the business case for moving forward.
- Product Integration – Our integration specialists will work cross-functionally to design and deploy a comprehensive product integration strategy that maximizes business efficiency and minimizes operational impacts.
- Deployment Management – pureIntegration’s Deployment Leads will engage directly with all affected cross functional stakeholders to develop and implement an effective “Go to Market” strategy from kick-off to post production support.
- Deployment Engineering – Our technical experts will rigorously review your system designs and hardware components to ensure pre-deployment preparation, execution, and post-deployment monitoring are performed seamlessly.
- Operations Optimization – From assessing your current operating environment and processes, to developing business cases, pureIntegration can help you identify and capitalize on optimization opportunities.
To learn more about pureIntegration’s Deployment offerings, please contact Mike Miller at (215) 432-3081 or email Mike.Miller@pureIntegration.com.
For Cable Video/VOD/IPTV/Cloud DVR/RDK and related next generation video deployments, please contact Ren Morrissey at (303) 870-3107 or email Ren.Morrissey@pureIntegration.com View Ren Morrissey’s profile
Learn more at www.pureintegration.com/services/video.