Pure Integration, LLC

The Challenge: Unlock Your Data Silos, Drive Revenue and Deliver Superior Service

The cable industry has changed dramatically over the past decade, thanks to industry consolidation, new service offerings and technology, and competition from satellite and telecom providers. For today’s cable company, margins are shrinking as the costs associated with delivering complex consolidated services rise. Subscribers expect cross platform services, enhanced package offerings, and improved customer service. Your bottom line demands better ways to boost revenue, improve customer service, reduce costs, and improve fraud detection. To meet these challenges, cable operators face a choice-invest in expensive new technologies and services or discover the hidden potential in existing systems.

When technical issues block business wins

Existing systems contain nearly all of the data needed to achieve your strategic goals and add to the bottom line. But in today’s siloed data environment, the information required to achieve these goals is often trapped in separate BSS and OSS data stores. Without a way to unify subscriber information across these silos, a company’s biggest business advantage goes untapped, making it harder to deliver corporate priorities, such as:

• Increasing revenue per subscriber by ensuring that all customer contact channels-including online, telephone, and direct marketing-have access to the subscriber’s trouble history, current services, and available services.
• Improving customer support while reducing customer support costs by increasing Tier 1 support visibility into service delivery outages affecting individual subscribers.
• Improving fraud detection and revenue assurance through improved correlation capability for data residing in billing, provisioning, infrastructure management, and fulfillment systems.

Extracting the data is only the first step. In order to truly realize the value of this data, you need to correlate it into a proper business context and then get it into the hands of those that can do something with it. And this all needs to be done on a repeated and frequent basis to keep up with the speed of your business.

Using Virtualization to Create a Unified Subscriber Profile

The Solution: Identity & Data Virtualization

The Unified Subscriber Profile is the solution to meeting these challenges. But achieving this holy grail of cross-application data integration is often viewed as too time-consuming and cost-prohibitive to attempt.

While some vendors advocate a complete system swap-out or complex application integrations, such solutions are not practical or economical to implement. A more effective way to solve this challenge is by leveraging your existing infrastructure to create an automated and integrated system at the data layer. Such a system satisfies immediate needs, while creating a flexible long-term solution for future expansion.

Increase data visibility-and gain greater insight into subscribers

The key is data virtualization. By introducing an abstraction layer that separates applications from the complexities of the underlying data sources, companies are able to seamlessly integrate, correlate, and synchronize their distributed subscriber information, providing a streamlined and unified view for all their applications and support systems.

Such an abstraction layer provides:

• A scalable, highly-available data access layer
• Protocol and data presentation flexibility
• Dynamic data store interconnection capabilities
• Schema auto-discovery capabilities
• Dynamic access, caching, and data persistence
• Context-based identity and data correlation

Benefits: Leveraging Existing Infrastructure to Engage Subscribers, Reduce Costs, and Grow Profits

The RadiantOne/pureIntegration solution creates a scalable platform that enables services growth and business acquisitions, by providing access to much needed business information, while making it easier to solve critical support issues for subscribers.

Gaining new value from existing data

With increased visibility into subscriber experiences and behaviors, cable companies can optimize marketing and operational initiatives which leads to revenue protection and revenue growth. And this innovative approach to data virtualization can be achieved in a short timeframe, driving down technical support and application management costs.